Ever wonder what users really do on your site? Sure, we all track numbers, but are we truly seeing the why behind the what? With AI now entering the mix, digital analytics is getting a major upgrade.

In this webinar, we’ll explore how AI is on the brink of redefining customer experience analysis—elevating us from static dashboards to intelligent, predictive insight engines. While widespread adoption is still unfolding, the foundation is already in place. Soon, identifying friction points before they hurt conversions and forecasting user intent in real time won’t be a competitive edge—it’ll be the standard. With familiar tools like GA4, Tag Manager, Clarity, Looker Studio, and BigQuery, AI is set to supercharge the way we understand, design, and optimize the customer journey.

We’ll break down how platforms like GA4, Google Tag Manager, Microsoft Clarity, Looker Studio, and BigQuery work together with AI to bring context and clarity to customer journeys. If you’re in CX, analytics, UX, or ecommerce, this one’s for you.

What you’ll learn:

· Where AI meets Analytics: Evolving from reports to recommendations

· Customer Experience Signals: Seeing patterns in user behavior that matter

· From Clicks to Clarity: Real examples using GA4, GTM, MS Clarity, Looker Studio & BigQuery

· Forecasting the Future: Using predictive analytics to get ahead of user needs

· Ask the Experts: Live Q&A to dive into your CX questions