RCDC

UX & UI DESIGN

Transforming Ideas into Intuitive Experiences

In today’s digital era, customers demand seamless experiences. Even with a great product, poor design leads to frustration, decreased engagement, and potential customer loss.

We’re here to be part of the solution.

In today’s digital era, customers demand seamless experiences. Even with a great product, poor design leads to frustration, decreased engagement, and potential customer loss.

We’re here to be part of the solution

A Simplified Design Process

At RCDC we combine strategy and execution, helping at every stage from discovery to delivery. We research, plan, implement, and refine user experiences with products and services.

Additionally, our specialized knowledge in eCommerce allows us to craft experiences that cater to both B2B and B2C audiences, ensuring satisfaction for your business and your customers. Here’s how we uniquely design enhanced experiences.

1

Understand the Current Experience

We examine everything from customer journeys to individual screen elements, using research to understand tasks, goals, and interactions. If a process involves people, we consider it for a review and improvement of the overall experience.

2

Plan Optimisation Opportunities

After thoroughly analyzing each interaction, we create solutions to ease challenges and implement improvements to enhance the user/customer journey.

3

Design and Test Solutions

Certain enhancements can be swiftly addressed, while others necessitate multi-stage projects. We will assess each solution at regular intervals to verify its effectiveness and value.

4

Review, Refine and Repeat

We adhere to a continuous improvement process, refining the experience as business requirements evolve and people’s needs change.

Some of Our Typical UX & UI Deliverables and Activities

User Research

Understanding user behaviors, needs, and preferences to inform design decisions.

Wireframing
Creating basic visual structures to outline the layout and functionality of a digital product.
Information Architecture
Organizing and structuring content to enhance navigation and user understanding.
Interaction Design
Defining how users interact with the product, focusing on user flows and micro-interactions.
Visual Design
Crafting the aesthetic elements, including colors, typography, and imagery, to create an appealing design.
Responsive Design
Ensuring the design adapts seamlessly to different devices and screen sizes.
Prototyping
Building interactive models to simulate the user experience and gather feedback.
Style Guides
Creating a comprehensive document outlining design principles, elements, and usage guidelines.
Design Systems
Establishing a set of reusable components and guidelines for consistent design across the product.
User Testing
Evaluating the product with real users to identify usability issues and areas for improvement.
Accessibility Testing
Ensuring the design is accessible to users with diverse abilities and disabilities.
Brand Integration
Incorporating and aligning the design with the overall branding strategy.
Collaboration with Development
Working closely with developers to ensure seamless integration of design into the final product.
Post-launch Evaluation
Assessing user feedback and analytics post-launch to inform future design iterations.

CASE STUDY

A roofing company's Digital Leap in enhancing their B2B ecommerce experience

Shifting from a traditional catalog to a dynamic digital platform, they’ve demonstrated how embracing technology can revolutionize customer engagement in the roofing supply sector.

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Enhancing product discovery for a surface solutions leader by streamlining navigation and personalizing user journeys

The client’s growing range of products created navigation challenges and a disconnected user experience. By refining the site’s structure and leveraging AI for product categorization, the team made it easier for customers to find products quickly and efficiently.

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PODCASTS

Episode 1

Mobile First UX

The Mobile First UX podcast is based on the POCs that were developed for True Religion, Mattress Firm, and DwyerOmega. We will examine the reasons why to consider a mobile first approach and how to simplify the process.